Get to Know nFusion: A Look into the Services the Experts at nFusion Provide

You’ve got a bold vision and the energy to match — nFusion is here to make the journey as smooth as possible.

Founded in 2014 as a branch of Nassal — one of North America’s most reputable theming and scenic fabrication builders — nFusion is a specialty general contractor specializing in construction management and collaborative delivery in themed and cultural environments, turning bold ideas into immersive experiences. nFusion blends creative vision with construction expertise, guiding projects from initial concept through final installation.  

nFusion manages all disciplines across a project lifecycle (and can be brought into a project at any point during this lifecycle), integrating design, construction and specialty scopes to reduce risk and ensure seamless execution. As experts in specialty construction management, nFusion bridges the gap between traditional building methods and the unique complexities of an experiential space, delivering high-quality results that meet both creative and operational goals. 

Here’s a look at how nFusion came to be, and the guiding philosophies behind the services their team of experts provides. 

What is nFusion?

nFusion is a specialty general contractor and trusted partner for complex projects in museums, attractions, sports and hospitality. We specialize in collaborative delivery, with a strong focus on progressive design-build.

As a primary contractor, nFusion provides comprehensive project development and delivery solutions that maximize value and exceed expectations. We oversee every aspect of a project, aligning creative vision, budget, schedule and execution, so projects stay on track and meet business goals.

nFusion excels at:  

• Evaluating ideas for feasibility with special considerations to budget constraints, timelines and available space.

• Developing roadmaps and cost benchmarking tools to help clients navigate complex decisions, reduce risk and plan effectively.  

• Establishing a collaborative approach. As the prime contractor specializing in collaborative delivery models, nFusion serves as one point of contact for clients, manages contracts, mitigates risk, and coordinates creative, architectural and construction teams to deliver a cohesive, high-quality final product.  

• Developing a customized approach. Every experiential project is unique, and nFusion treats it that way. As Martin Zurauskas, managing director of nFusion, puts it, “We go into each project asking, ‘What is right for this project, what is right for this team? We like to tell clients that what we offer isn't a 14-course tasting menu that they're obligated to. The services we offer are more à la carte.’” 

Beyond project delivery, nFusion also offers specialized consulting services for developers, operators, and investors in the themed entertainment, cultural attractions and hospitality sectors. Our team helps define vision, strategy and execution frameworks, working closely with clients to develop actionable plans.

When the fit is right, nFusion can integrate technical design and fabrication experts from Nassal, as well as leverage the resources and backing of world-class general contractor PCL Construction, which acquired Nassal and nFusion in 2023.  

Whether stepping in at day one or plugging into an existing team, nFusion provides flexible, full-service solutions that transform visionary concepts into unforgettable experiences.  

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How did nFusion get started, and what inspired its creation? 

nFusion’s story began with a LEGOLAND theme park project in Germany, completed in 2002. Zurauskas, part of LEGO’s development team at the time, recognized the need for a specialized attractions construction manager. To meet the challenge, Zurauskas and his team brought in Nassal to serve as the attractions construction manager for the LEGOLAND park, which included on-site management of all attraction construction, themed construction, show controls, audio-visual and tenant build-out. The project was a huge success and planted the seed for a new kind of service offering. 

A decade later, in 2013, Nassal’s leadership revisited the concept of expanding into project management. With Zurauskas’s help, they developed a business plan that led to the creation of nFusion. 

Initially focused on international consulting, nFusion quickly secured major projects in the Middle East, Canada, Tokyo and Paris. When the COVID-19 pandemic disrupted international operations, the nFusion team performed a strategic pivot toward North American markets, emphasizing front-end project strategy and progressive design-build delivery. This shift has proven to be advantageous across the board.  

Today, nFusion operates primarily as a specialty general contractor in North America, specializing in collaborative delivery to assemble the best teams and deliver innovative, full-service solutions that drive results and create lasting impact.

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What is the mission or core philosophy behind nFusion’s work?

At its core, nFusion is driven by the belief that successful experiential projects begin with the right team and a clear roadmap. Our mission is to align a client’s creative vision with the physical design, execution and business strategy behind it. As Zurauskas explains, “Alignment is everything. We’re very keen to make sure that there is alignment throughout the process and follow a roadmap to ensure we’re all on the same page about how to get from point A to point B.” 

Rather than exclusively serving major entertainment entities with large established development programs, nFusion focuses on supporting clients who need a scalable service solution, such as museums, hospitality spaces and more mid-tier attractions. 

Another key part of our mission is to reduce the industry’s “strike rate,” or the number of projects that never reach completion due to misalignment, lack of resources or poor planning. This philosophy is embodied in “The nFusion Way,” a series of tools designed to reduce project risk and align all parameters across the major stages of a project lifecycle:  

• Project Definition: Is your project feasible?  

• Masterplan & Concept: Is your project deliverable?  

• Design: Is your project buildable?  

• Implementation: Is your project operable?  

Through this structured approach, nFusion provides clarity, confidence and actionable strategies at every stage, ensuring projects are not only visionary but achievable.

Section five subhead: Who are the experts behind nFusion, and what kinds of backgrounds do they bring?  

Section five content: Our team brings together a wide variety of backgrounds associated with the built environment, including architecture, construction, engineering, theater, design and business.  This breadth of expertise enables nFusion to guide clients and operators through every phase of a project, from financial planning and risk management to interior design consultation and technical execution.

To learn more about the experts at nFusion, check out Our Team!

What sets nFusion apart from other specialty general contractors in this space? 

While nFusion offers comprehensive, state-of-the-art services throughout the entire project lifecycle, what truly sets the team apart is our involvement at the very beginning. nFusion’s ability to assess feasibility and deliverability before final drawings are drafted is a rare skill set and offering in the industry. Unlike many consulting and delivery firms, we provide tailored expertise early on, ensuring that creative vision, budget and execution are aligned from day one. Early involvement allows our team to develop the most customized approach possible.

“I don’t think there’s anyone else with the same front-end skill set we offer,” says Zurauskas. “What makes us truly unique is our ability to take a project that’s undefined and bring it to a point of clarity where the business plan, design, creative vision and execution are all aligned. That value-added service, and the methodology behind it, is what sets us apart and is the foundation for our team to deliver destinations. It creates the foundation for our delivery teams to achieve exceptional finished projects.”  

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Want to learn more?

Check out some of nFusion’s notable projects.

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Interested in working with nFusion?

Reach out to our team today!